Discussion questions Assignment Example | Topics and Well Written Essays - 250 words - 1

Discussion questions - Assignment Example This feedback goes a long way in informing the management of an organization on areas of strength or weakness and thus enables the organization to make strategic decisions that with improve the service delivery and hence compete favorably in the industry/market. For instance, I am a subscribed member to an online library from where I frequently visit for academic materials. I often submit a feedback concerning the level of satisfaction I get whenever I use the website and I have noted often that the admin to the website always responds to the comments. I therefore note that my opinions are appreciated and this leads to better service reception whenever I revisit the website for a similar service. Organizations adopt marketing strategies that improve on their competitiveness within the marketing. According to McFarlane (2013), global competition has advanced to take customer value in higher regard and a change has been noted in how customer value is perceived. Unlike in the past times when it was perceived to be driven by the market, the current day perception shows that customer value is responsible of driving the market. The customer feedback should therefore be used to guide managers in making marketing decisions, set goals in marketing as well as evaluate on performance in marketing strategies adopted (Morgan & Rego, 2006). Decisions on the marketing channels to be used are also arrived at by marketers through involving customer

BUSINESS ETHIC POSITION PAPER Essay Example | Topics and Well Written Essays - 1500 words

BUSINESS ETHIC POSITION PAPER - Essay Example Ethics are not related to feelings of right and wrong nor are they related to a particular religion. They are not defined by law and they are not based upon the norms of a given culture group. Finally, ethics are not based upon scientific evidence of what constitutes ‘right’ or ‘wrong’. In order to try to determine what constitutes the concept of ‘ethics’, there are five general ethical standards by which one can compare personal and group ethics in prioritizing responsibilities. While corporation leaders have a responsibility to the shareholders who have entrusted them with their company, they also have a responsibility to their stakeholders, the common good of the people within the communities in which they work. From the viewpoint of three ethical standards, it is clear that the corporation must maintain a level of responsibility toward both their shareholders and their stakeholders if they wish to conduct business ethically. In general, most people understand corporate social responsibility as referring to the practice of corporate investment in community related projects, often projects that will bring no direct, quantifiable benefit to the corporation itself. In respect to these types of practices, it is often argued that the corporation is acting irresponsibly toward its shareholders when it elects to invest corporate funds into charities that do not directly benefit the shareholders themselves. â€Å"The company’s owners – its shareholders – can certainly donate their own assets to charities that promote causes they believe in †¦ But it would be irresponsible for the management and directors of a company, whose stock these investors purchased, to deploy corporate assets for social causes† (Atkins, 2006). Because shareholders don’t have direct control over how these funds are spent, which charities they contribute to or how much they wish to invest,