Essay about Critical Evaluation of a Magazine Advertisement

Critical Evaluation of a Magazine Advertisement â€Å"Living in an age of advertisement, we are perpetually disillusioned.† ~J.B. Priestley sums up the reality of our media today. We are constantly being influenced and affected by advertisements and how we react to them. Advertisements have a great effect on us and how we operate. Advertisements attempt to control what we should wear, how we should look, what we should eat, what we should do, how we should think, and how we should smell. This magazine advertisement is very convincing of what type of perfume we should wear. â€Å"Moschino Couture!† uses an attractive woman, simplistic layout and sample perfume to sell us the product we all yearn for. The first thing people notice when†¦show more content†¦The colors on the woman are the same you can see on the bottle which ties them both together. Red, being a very powerful color, makes the bottle stand out. In this advertisement the model is naked which draws more attention on the only thing she is wearing-the perfume. Noticing the layout of the ad is obvious but we must take a deeper look at the picture. First, we can see the lines of the picture including those of the bottle and the woman. The top of the bottle is pointing to her wrist, where you usually wear perfume. The bottle is inverted and at an angle instead of straight up which gives a more dynamic and interesting appearance. The woman’s body has many angles and lines pointing our eyes in different directions. For example, her arms have distinct dark lines which follow the line between her breasts up to the bottle. The models left hand points directly at the bottle and label on the bottle. Also, since our eyes are drawn to white first, it is noticeable that the area around the bottle is highlighted and there are dark areas around the outside of her body causing the viewer’s eyes to refocus. Another interesting observation on this model is her hair. Her hair is very dark compared to the rest of the picture and it see ms to add a slight appeal to the picture. All of the strands of hair on her head are pointing downward to the bottle of perfume. Coincidence? Nothing isShow MoreRelatedIntegrated Marketing Communications: Hanes Case Study958 Words   |  4 Pagesthat is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation (Lake 2011). This is critical for Hanes, given that Hanes occupies the frequently dangerous mid-market area of the undergarment market. 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The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest toRead MoreAdvertisement Of The Urban Decay Advertisement Essay1299 Words   |  6 PagesIntroduction: Due to its colorful, attention-grabbing images of lipstick and the text that appeals to ethos and the desire for attention, the Urban Decay advertisement is successfully persuading women to purchase the company’s Vice Lipstick. What makes this advertisement so persuasive   is that they offer and show you the different shades the lipsticks comes in and they have Ruby Rose modeling it. Visual Aesthetics:   Ã‚  Ã‚   What caught my attention first was shady dark green eyeshadow,which made the modelRead MoreAdvertising Has Targeted Women for Decades1888 Words   |  8 Pagesthe relationship between women and advertising. College aged women often find themselves as the target of many advertisements. At a time when women are told to define themselves and mature, advertisers recognize their vulnerability and use this to their advantage. Through thorough research of a variety of investigative journals, we plan to illustrate the relationship between advertisements and women s body image. Advertising has changed the way people consume goods and services. Since the boom ofRead MoreCase Study LOreal1593 Words   |  7 PagesGeneral L’Oreal is the largest cosmetic manufacturer in the world since 1992 and contributes sales to more than 100 countries. L’Oreal invested heavily in research and development with the faith: innovation was the critical success factor. L’Oreal was at a stage of making critical decision to introduce Synergie skin care line and Belle Couleur permanent hair colorants which were successfully marketed in France, to Nederland market. These two products were under the family brand name, LaboratoriesRead MoreThe Concept Of Family Life Cycle1411 Words   |  6 Pages2a. Explain the concept of Family Life Cycle and its use in marketing. Choose one stage and give 4 products that might be marketed to them, and a TV show and a magazine that might be used as vehicles for the marketing effort. Be sure to justify your selections â€Å"The family life cycle (FLC) is a series of stages determined by a combination of age, marital status, and the presence or absence of children† (Chapter 8, page 146, MKTG). FLC is used in marketing to narrow down target markets. MarketingRead MoreImpact of Celebrity Endorsements on Brand Image1321 Words   |  6 Pagesthought to provide a distinct differentiation (Martin Roll, 2006). McCracken (1989) defined a celebrity endorser as, any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marketing communications), is useful, because when celebrities are depicted in, marketing communications they bring their own culturally related meanings, irrespective of the required promotional role. McCracken’s (1989) view also suggests that

Direct Analytical Sample Quality Assessment (DASQ) for...

Cerebrospinal fluid (CSF) surrounds the brain and spinal column and contains small molecules, peptides, proteins etc., which play critical roles in many physiological processes in the central nervous system (CNS). CSF is considered a prime reservoir for neurological studies because the content of proteins and metabolites and the changes in their concentrations directly reflect the internal milieu of the brain: it offers a unique window to search for new biomarkers and to improve early diagnosis of neurological diseases [1-3]. However, the complexities of the brain and human neurological disorders represent a severe roadblock to identify novel neurological biomarkers. A biomarker can be defined as a biochemical, pharmacological or†¦show more content†¦HUPO promotes proteomics study through international collaborations to better understand various aspects of human well-being by supporting related research into plants, livestock and pathogens. The general goal of the Biology/Di sease branch of the Human Protein Project (B/D-HPP), initiated by the Human Proteome Organization, is to explore the impact that proteomic approach, exemplified by mass spectrometry technologies, can have when applied to a focused area of biology, in collaboration with specific experts in that particular field. The B/D-HPP consortium is currently in development to form groups which collaborate on proteomics studies based on the analysis of human cells, tissues or body fluids to investigate biological networks and pathways [4]. Biobanks are often built around limited number of well assessed robust workflows often depending on a single institutional clinical cohort. For this reason such biobanks could find itself unable to meet the demands of a large international sampling programmes with different projects data and research outcomes, thus possibly generating a number of confounding conditions. In addition, the structures involved in biospecimen collection and processing are not uniform across diseases studies, and researchers who seek specific biospecimens to some diseases have not currently helped by existing biobanks. Moreover, to date, there has not been a strong linkage between clinical trials. In particular, large collection campaigns on the

Managing Organizational Change Process

Question: Discuss about the Managing Organizational Change Process. Answer: Introduction Organizational change is all about companies making a transition from their current state to some desired future state (Elkama, 2010). Todays business setting requires organizations to undergo transformations almost regularly if they are to maintain competitive advantage. Factors such as swiftly developing technology and globalization of markets coerce businesses to respond in order to endure. Change initiatives are often as a result of issues faced by an organization. However, in some instances, the organization transform under the impetus of enlightened leaders who initially acknowledge and then take advantage of novel possibilities dormant in the company or its circumstances. Notably, more and more assorted markets tend to have an array of expectations and needs that ought to be implicit if they are to succeed and be collaborators and customers (Starr, 2011). Therefore, the aptitude to administer change while abiding to cater to the desires of stakeholders is a very significant pr oficiency requisite by todays managers as well as leaders. Any trade in these days fast paced setting that is searching for the swiftness of transformation to dawdling is likely to be greatly dissatisfied. That is why businesses need to embrace change. Organizational alteration is significant in companies to permit employees to gain knowledge of novel skills, discover novel chances and practice their originality in manners that in due course help the institute through new thoughts and amplified loyalty (Burnes Tadnem, 2011). Organizations usually profit from amendments that result in novel ways of considering consumer needs, novel ways of delivering consumer service, novel products that are likely to lure new markets, and novel ways of strengthening customer interactions. Change is important in business as it allows organizations to meet the dynamic needs of its customers and at the same time create development opportunities. It also allows businesses to keep up with advancing technology and react to different economic conditions, such as w eak or stable economic development (Dolan Bao, 2012). Why change is resisted, and why resistance is problematic as something to be managed and an example from my own organization Recently, the organization I work for underwent an organizational change where new technology was being introduced. This transformation was met with some resistance because not only were some of the employees fearful of the future and grieving at the potential loss of their jobs, but they also lacked the capacity for dealing with the change. Furthermore, the senior management did not ensure an open line of communication where the employees were to be informed of what was to be expected of them following the transformation. The organization comprises of both the older and younger generations, where the former was somewhat used to the traditional way of doing things. Most of them did not possess the knowledge or experience of technology and therefore by introducing computer database system into the organization, the senior management was initiating resistance to change from these particular individuals. Organizational change does not come easy. From what has been observed many change efforts have failed to achieve their objectives. Senior sponsor of the organizational transformation often blame its failure on middle manager and employee resistance to change. Moreover, most senior executives tend to overestimate how much change they can force on the organization. They also fail to understand just how difficult it is to lead and implement change effectively (Douglas, 2011). Given the fact that alteration is an integral element of executive dynamics, staffs who oppose amendments tend to cripple a company. Resistance is a foreseeable reaction to any key change. Some of the main reasons why people resist change is because if the potential loss of power, increased demands, previous negative experiences, past resentments, feelings of bewilderment and uncertainty if how the change will impact jobs (De Jagar, 2001). For one to appreciate the thought of employee conflict, it is important to define what is meant by the term resistance. Confrontation to change simply refers to actions which are intended to safeguard a person from the effects of real or imagined transformation (Graetz, Rimmer Lawrence, 2011). The notion that employee resistance can be conquered cognitively suggests that negative beliefs or thoughts about transformation exist. Notably, individuals are not really opposing the transformation itself, but somewhat they may be opposing the loss of pay, loss of comfort, or loss of status. Workers oppose change because they are expected to learn something new. This is to say that most of them are afraid to leave the familiar behind. What some leaders may see as impolite or groundless opposition to alteration might be motivated by ones moral principles or their desire to safeguard what they feel is the best interests of the company. The main reason for organizational change failure is resis tance to change while the secondary one is the inability of leaders to address the issue of resistance (Luke, 2005). Table: Reasons why people resist organizational change in Percentage Denial Anger Confusion Depression Crisis Acceptance New Confidence Men 80 74 40 36 5 62 69 Women 78 60 55 37 3 67 71 Having workers who are conflicting to what is going to be altered from the start is a key hindrance and one that requires immediate and careful dealing in order to be victorious with the change management. Communication tends to solve all ills. However, a lack of it usually creates more of them. This is among the main reasons why change is resisted. It is important for employees to understand why there is need for change because if they are just thrown the idea that what they have been used to for a long time is going to be totally renovated, there will be much backlash. In addition, mutual mistrust between employees and management will often lead to the organization going into a downward spiral (Robyn Hardy, 2011). If organizations are regularly experiencing times where the future is unclear, there is a good possibility that employees will not react to change well. When the idea of change is brought up, it comes as a surprise, resulting in employees being caught off guard, which ma kes the situation worse. That is why resistance to organizational change is problematic as something that needs to be managed. The relationship between power and resistance in the context of organizational change Power is considered to be one of the core ideas of both the social sciences in general and organizational and management theory in particular (Elkama, 2010). It also refers to the ability to get a person to do something they would not normally do. Contemporary work on the idea of power means looking at the dynamics of resistance which come up within organizations. Acts of resistance on the part of managers call into question the legality of all aspects of modern management, constituting invisible acts of combined power which until recently have been only slackly organized (Robyn Hardy, 2011). Power and politics tend to pervade organizational life, partly because individuals have different interests, points of view and experiences. Moreover, power and resistance is at the heart of negotiation of meanings. Power and resistance are considered to be coproduced in that resistance is an adaptive reaction to power. The relationship between power and resistance has been theorized as a defining feature of organizing and organizations. The dominance of conceptions of companies as sites of rational action and decision making militated against unambiguous consideration of power as a constitutive feature of organizing, with its connotations of non-rational, political behavior (Dolan Bao, 2012). During the 1970s, a number of efforts were made to understand organizations as sites of power, most of which were relatively functionalist in orientation. Resource Dependence Theory was an addition to Open Systems Theory, exploring the notion of organizations as systems of resource interdependence. Similar to power, the dominance of the managerial approach made its usage quite rare. The dynamics of the power-resistance relationship was greatly ignored. Notably, the analysis of power requires a robust conception of resistance, but without reducing one to the other (Ford, Ford DAmelio, 2008). Furthermore, scho lars have also started investigating workplace resistance in more systematic and sustained ways, with efforts to look at the complicated dynamics of resistance processes and power. People perceive that the proposed organizational change will lead to a loss of power, self control and independence. They are fearful of reduced status. Managers who have such fear of loss of power often are in positions of influence and are therefore easily capable of disrupting how the action plan is implemented. Furthermore, they hinder change through their negative attitude and passive-aggressive behavior. The managers hope is that transformations in circumstances will make the initiative irrelevant or obsolete, or at the very least, introduce delay (Linstead, Fulop Lilley, 2009). The ethics of the managerial and of resistant positions Dynamic setting calls for regular transformation and to be victorious in todays taxing trade world, it is vital for organizations to often assess the requirement for starting transformations. Together with the current demands for alteration, significant questions about the principles in change administration must be acknowledged and addressed by those who initiate and implement the change (Muo, 2014). The ethics of modification has so far been identified as the missing element in a number of change models, because during the change process the models require forfeiting from employees, but do not indicate equal willingness to sacrifice from the managers or employers side. Once a transformation is initiated, some ethical issues tend to arise which need to be acknowledged and addressed by the practitioners and researchers. Individuals participating in an organizational alteration need to recognize the fundamental ethics, address them, and analyze them as they influence every transformat ion project. Notably, transformation situations usually need some ethical and moral investigation so as to effectively execute the change in organizations. As already indicated, managers and employees both feel threatened in terms of their positions and jobs, respectively, whenever there is need for organizational change. In turn, employees become resistant to change since their livelihood is on the line. It is important to keep message levels tremendously high throughout the change process (Jabri, 2012). Managers also need to understand that the change will not only affect their current positions in the organization, but will greatly improve and enhance performance among the staff. Management has to encourage workers that this particular modification is for the company to survive and correspond that it is realistic without any damaging effects on their jobs. Ethical issues also come about when leaders do not acknowledge that the values and goals which they are pursuing are irreconcilable with th e members of the organization. Therefore, the level of honesty adjoining the change process and the level of engagement of workers in alteration process is a practical step to stay away from ethical issues arising at the instance of change realization (Elkama, 2010). The implications of the managerial and of resistant positions for achieving an effective change management programme Since the mid-2000s, organizational change management and transformation have become stable features of the business setting. Many novel markets and labor pools have come up, innovative technologies have put once-powerful business models on the chopping block, and sponsor demand and capital flows have become less expected (Starr, 2011). Change administration is considered an essential skill for anyone in a management role. Being a firm and effective leader means being a successful change mediator. Applying change management allows companies to deliver outcomes on each change more effectively and build capabilities that grow the companys ability to handle more transformations at one time. For the organization to achieve an effective change management programme there needs to be open communication between managers and the staff. Managers need to monitor the effectiveness of the change management programme and make necessary adjustments. Change agents are responsible for good communication and the determination of whether or not actions are productive resistance. Resistance to change is often as a result of poor planning hence incorporating employee knowledge can improve the implementation of change programmes. Conclusion In todays rapidly evolving business market, companies are required to implement organizational change in order to keep up with the current trends. However, there is tendency to resist change due to fear of loss of jobs, positions, and comfort. Employees also resist change because there has not been an open line of communication present during the transformation. Understanding the most ordinary reasons individuals resist organizational change gives managers the opportunity to play their change strategy to tackle these factors. It is important for organizations to manage change and subsequent resistance so as to survive. Notably, employees may oppose changes without necessarily considering the possible advantages of the proposed changes. Employees are not the only individuals who may resist change. Managers may also resist the transformation for fear that it will minimize their power and status they already enjoy in the organization. Thus, there is need for effective change management and change management programme implementations. References Dolan, S.L., Bao, Y. (2012). Sharing the culture: Embedding storytelling and ethics in the culture change management process. Journal of Management and Change, 29. Pp. 10 23. Erwin, D.G., Garman, A.N. (2010). Resistance to organizational change: Linking research and practice. Leadership and Organization Development Journal, 31(1). Pp. 39 56. Burnes, B., Tadnem, R. (2011). Leadership and change: The case of the greater etrical clarity. Journal of Business Ethics, 108. Pp. 239 252. Graetz, F., Rimmer, M., Lawrence, A. (2011). Managing Organizational change. 3rd Edition. Milton, QLD: John Wiley Sons. Douglas, F. (2011). Between a rock and a hard place: Career guidance practitioner resistance and the construction of professional identity. International Journal of Educational and Vocational Guidance, 11(3). Pp. 163 173. Ford, J.D., Ford, L.W., DAmelio, A. (2008). Resistance to change: The rest of the story. Academy of Management Review, 33. Pp. 362 377. Muo, I. (2014). The other side of change resistance. International Review of Management and Business Research, 3(1). Jabri, M. (2012). Managing Organizational Change: Process, social construction and dialogue. London: Palgrave Macmillan. Robyn, T., Hardy, C. (2011). Reframing resistance to organizational change. Scandinavian Journal of Management, vol. 27, issue 3. Pp. 322 331. Elkama, N. (2010). Power and Resistance in a multinational Organization: Discursive struggles over organizational restructuring. Scandinavian Journal of Management, 26. Pp. 151 165. Linstead, S., Fulop, L. Lilley, S. (2009). Management Organization: A critical text. Basingstoke: Palgrave Macmillan. Starr, K. (2011). Principles and the politics of resistance to change. Educational Management Administration Leadership, 39(6). Pp. 646 660.

Modern Technology

Question: Discuss about theModern Technology. Answer: Introduction: Since ancient times, technology has been progressing in a logical way where each discovery is leading on from its predecessor (Roco and Bainbridge 2013). Since the period when human discovered fire till the current age, technology has been related to invention. Technology has evolved with the years and is capable of increasing the capabilities of human. It can be applied to the individuals fulfilling their needs and requirements of their day to day activities in their lives. Modern technology is, thus, an advancement of the old technology. The main application of the use of the modern technology is in facilitating the daily life activities of the individuals. Although, there have been considerable accomplishments in the field of technology and innovation, there has been debate on the impact of modern technology in human life. Evolution of Modern Technology Humans have been involved with the larger ecological and geographical range since their emergence about 60,000 years ago (Stewart and Stringer 2012). The humans started occupying every terrestrial habitat including the remote places in the globe by about 10,000 years ago. This accomplishment requires them to implement an unparalleled feat of adaptation where humans were required to adapt to the vast range of different environments including the hot dry deserts, unproductive forests and arctic tundra. Here, the use of technology came into existence. According to Boyd, Richerson and Henrich (2013), this utilization of technology provided them with spears and bows and arrows at the later stage to process kills and hides. These tools helped them in shaping wood and bones which enabled them to make their own shelter and clothing. Moreover, the technology also gave them fire making paraphernalia which helped them in cooking food, and provided them with heat and light. At the later stage, t he handicraft technology provided them with the slings, pottery and baskets which facilitated the storage and transport. Boats, fishhooks and cordages helped them in expanding their ranges to oceans and lakes. This technology also enabled them to exploit on the costal habitats which were richer in protein. According to Brandon (2014), the technological adaptation had been specific to local environments owing to the issues that were required to be solved had been varying from place to place. The technology also helped the humans in regulating their body temperatures and getting food in even the extreme situation. From the evolution of humans till the 21st century, the technology has evolved with a blinding speed. The 20th century saw huge evolution within a few generations. The number of transistors incorporated on an integrated circuit has doubled every 18 months for almost five decades (Boyd, Richerson and Henrich 2013). According to Hakansson (2015), the rates of the development of technology has been much faster than the rates of generic adaptation in humans. The utilization of the modern technology can be described below as: Easy Access to Information The major achievement of the modern technology is the invention of the broadband internet. According to Hersberger (2013), with the invention of internet, the individuals can get access to the required information at any instant of time from anywhere around the world. Moreover, the invention of smart gadgets has facilitated the easy access of the internet and has simplified the way the individuals get information. Encouraging Innovation and Creativity According to Chesbrough (2013), the modern technology involves the innovation process and hence, it requires the individuals to exploit on their creativities at the full potential. As for example, it had been very difficult to even start a business for the individual in the past as it required lot of capital. Besides, these individuals also had limited access to the information related to the businesses well. Today, the individuals with the same capabilities can start their own business by selling their works online. This helps in encouraging creativity in them. Improved Communication According to Knapp, Hall and Horgan (2013), the communication is a very important aspect for the development of mankind. The advanced communication tools have been blessed by the modern technology. The communication devices include the e-mail, mobile phones, e-fax machines, video conferencing and social networking applications. The modern technology facilities the invention of theses technology tools for simplifying the way the human communicate among each other. All these modern technologies helping in reducing down the geographical gap by allowing the communication for the individuals who are located at distant places. Convenience of Travelling The handicraft technology had been helpful in with the slings, pottery and baskets which facilitated the transport system back in the medieval period. According to McClellan III and Dorn (2015), this handicraft technology has been modernized with the advent of the modern technology wherein it became very easy to travel to even longer distances. With the invention of electric trains and airplanes, people can travel to far places within a few minutes or hours. Improved Lifestyle and Housing According to Abbaszadeh, Moghadam and Saadatian (2013), the technology can be applied to the individuals for fulfilling their needs and requirements of their day to day activities in their lives. The main application of the use of the modern technology is in facilitating the daily life activities of the individuals. The implementation of the new architectural technology has improved the types of houses being built nowadays. Most of the household items in the houses of the individual are automated. This has been the boon of modern technology. Improved Entertainment The modern technology has played a major role in transforming the entertainment industry. According to Martin and Ertzberger (2013), the integration of the advanced information technology has embanked the individuals to select the items which they intend to buy without having to go to a physical music store. Moreover, the home entertainment has helped in innovating the audio and visual systems like video games, music and televisions which can be shared over a network by connecting with the internet. Efficiency and Productivity The modern technology has also helped in increasing the production of business. According to Dogramaci and Fre (2012), most of the business organizations today, have been utilizing the modern technology. This has helped them to make the hard work simpler. Moreover, the results are also very significant. As for example, the utilization of modern technology in the farming sector not only helps in saving time but also helps in reducing down on the cost involved with the process. This would, in turn, help the farmers to gain some additional profit at the end. Convenience in Education Learning is a process and it has become a part of our daily lives. According to Kukulska-Hulme (2012), the utilization of the modern technology has helped the life of the students to become simpler by facilitating the learning process through the application of online education. Moreover, the modern technology also helps the students to learn in a better way. A for example, the utilization of gadgets including the iPads and laptops have been helping the students to gain access to the shared visual lessons in the classroom. Social Networking Modern technology has also been helping in discovering old friends and new people in the network. According to Bijker et al. (2012), the social media and networking have also been utilized by many business organizations for promoting their services and products online. Moreover, many organizations utilize the social networking for interacting with the customers as well. This, social networking is the fastest mode of communication wherein an individual can interact with the others in all sort of ways. Health Industry Most of the hospital today, have also been utilizing the modern technology to keep the medical records of the patients, doctors and employees working in the organization. According to Street, Gold and Manning (2013), the implementation of the automation system in the business process of the hospital have made the data manipulation and storing to become simpler. Moreover, the utilization of the modern technology in the surgical rooms including the CT Scan, MRI, and other devices have reduced down the errors made by the doctors. Several researchers are also of the opinion that the modern technology may result in the issues which could be devastating for the not only the humans but also for the entire world. Some of the curse of the modern technology and its implications has been described below. Competency According to King et al. (2013), the increased dependency on modern tools like the use of computational devices including the calculators have reduced the creativity of humans. The authors further argue that the individuals who solve the problems with the aid of any calculating device have reduced chances of enhancement of their respective creativities. Thus, according to the authors, the modern technology increases the dependency on modern tools and hampers with the growth of brains in the individuals choosing the technology. Destructive Weapons Modern technology has been utilized by many political powers across the globe to forecast their prowess in the field. It has also been linked with the endless wars. According to Horowitz and Narang (2013), the modern weapons can be destructive if fallen in the hand of criminals or any individuals who are having illegitimate motives. Thus, the modern technology is always linked with the production of destructive weapons including the nuclear bombs and other biological weapons that are capable destroying the entire world. Summary From the analysis of the above discussion, it can be evident that the technological change is gradual and has been facilitating the innovation for supporting the daily life activities of the humans. Since the evolution of humans till the 21sts century, Technology has evolved with eh years and is capable of increasing the capabilities of human. The main application of the use of the modern technology is in facilitating the daily life activities of the individuals. Although there have been considerable accomplishments in the field of technology and innovation, there has been debate on the impact of modern technology in the lives of humans. The literature has been able to illustrate on the impacts of the technology in the modern life. It should be noted that the technology can be boon and curse at the same time depending upon the nature of the usage of the same. The literature helped in demonstrating the different situations where the modern technology has been acting as a boon the huma n society. It also illustrated some of the major drawback of the modern technology if not properly handled. However, if we neglect some of the issues related to the utilization of the modern technology, it could be stated that the modern technology has been providing benefits for the humans since their evolution. It should be noted that if we do not control the usage of the modern technology, we may end up harming ourselves, our society and environment as well. References Abbaszadeh, S.H., Moghadam, M.K. and Saadatian, O., 2013. Analyzing a Proper Flexible and Adaptable pattern For Promoting the Housing Quality in Iran. Journal of Design+ Built, 6. Bijker, W.E., Hughes, T.P., Pinch, T. and Douglas, D.G., 2012. The social construction of technological systems: New directions in the sociology and history of technology. MIT press. Boyd, R., Richerson, P.J. and Henrich, J., 2013. The cultural evolution of technology: Facts and theories. Cultural evolution: society, technology, language, and religion, pp.119-142. Brandon, R.N., 2014. Adaptation and environment. Princeton University Press. Chesbrough, H., 2013. Open business models: How to thrive in the new innovation landscape. Harvard Business Press. Dogramaci, A. and Fre, R. eds., 2012. Applications of modern production theory: efficiency and productivity (Vol. 9). Springer Science Business Media. Hakansson, H. ed., 2015. Industrial Technological Development (Routledge Revivals): A Network Approach. Routledge. Hersberger, J.A., 2013, October. Are the economically poor information poor? Does the digital divide affect the homeless and access to information?. In Proceedings of the Annual Conference of CAIS/Actes du congrs annuel de l'ACSI. Horowitz, M.C. and Narang, N., 2013. Poor Mans atomic bomb? exploring the relationship between weapons of mass destruction. Journal of Conflict Resolution, p.0022002713509049. King, A.L.S., Valena, A.M., Silva, A.C.O., Baczynski, T., Carvalho, M.R. and Nardi, A.E., 2013. Nomophobia: Dependency on virtual environments or social phobia?. Computers in Human Behavior, 29(1), pp.140-144. Knapp, M.L., Hall, J.A. and Horgan, T.G., 2013. Nonverbal communication in human interaction. Cengage Learning. Kukulska-Hulme, A., 2012. How should the higher education workforce adapt to advancements in technology for teaching and learning?. The Internet and Higher Education, 15(4), pp.247-254. Martin, F. and Ertzberger, J., 2013. Here and now mobile learning: An experimental study on the use of mobile technology. Computers Education, 68, pp.76-85. McClellan III, J.E. and Dorn, H., 2015. Science and technology in world history: an introduction. JHU Press. Roco, M.C. and Bainbridge, W.S., 2013. The new world of discovery, invention, and innovation: convergence of knowledge, technology, and society. Journal of nanoparticle research, 15(9), pp.1-17. Stewart, J.R. and Stringer, C.B., 2012. Human evolution out of Africa: the role of refugia and climate change. Science, 335(6074), pp.1317-1321. Street, R.L., Gold, W.R. and Manning, T.R., 2013. Health promotion and interactive technology: Theoretical applications and future directions. Routledge.