Essay about Critical Evaluation of a Magazine Advertisement

Critical Evaluation of a Magazine Advertisement â€Å"Living in an age of advertisement, we are perpetually disillusioned.† ~J.B. Priestley sums up the reality of our media today. We are constantly being influenced and affected by advertisements and how we react to them. Advertisements have a great effect on us and how we operate. Advertisements attempt to control what we should wear, how we should look, what we should eat, what we should do, how we should think, and how we should smell. This magazine advertisement is very convincing of what type of perfume we should wear. â€Å"Moschino Couture!† uses an attractive woman, simplistic layout and sample perfume to sell us the product we all yearn for. The first thing people notice when†¦show more content†¦The colors on the woman are the same you can see on the bottle which ties them both together. Red, being a very powerful color, makes the bottle stand out. In this advertisement the model is naked which draws more attention on the only thing she is wearing-the perfume. Noticing the layout of the ad is obvious but we must take a deeper look at the picture. First, we can see the lines of the picture including those of the bottle and the woman. The top of the bottle is pointing to her wrist, where you usually wear perfume. The bottle is inverted and at an angle instead of straight up which gives a more dynamic and interesting appearance. The woman’s body has many angles and lines pointing our eyes in different directions. For example, her arms have distinct dark lines which follow the line between her breasts up to the bottle. The models left hand points directly at the bottle and label on the bottle. Also, since our eyes are drawn to white first, it is noticeable that the area around the bottle is highlighted and there are dark areas around the outside of her body causing the viewer’s eyes to refocus. Another interesting observation on this model is her hair. Her hair is very dark compared to the rest of the picture and it see ms to add a slight appeal to the picture. All of the strands of hair on her head are pointing downward to the bottle of perfume. Coincidence? Nothing isShow MoreRelatedIntegrated Marketing Communications: Hanes Case Study958 Words   |  4 Pagesthat is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation (Lake 2011). This is critical for Hanes, given that Hanes occupies the frequently dangerous mid-market area of the undergarment market. 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